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About Us

A Brief History of Pegasus Auto Racing Supplies

In the late '70s, Chris Heitman became part owner of a crashed 1975 Hawke DL-12 Formula Ford. With help from family and friends, Chris repaired the car and raced it in SCCA and Midwestern Council club racing events. In 1980, after missing several races due to backordered parts from their regular suppliers, Pegasus Auto Racing Supplies was born. Chris and Carla Heitman recognized the need for a racing supply company that was dedicated to unmatched customer service and committed to keeping their shelves stocked with quality products.

The business started modestly. For the first few years, the Heitmans ran Pegasus from the basement and spare bedroom of their small home. As racers came to appreciate their approach to customer service, the product line expanded and the business quickly outgrew several leased facilities. In 1990 the company moved into its own custom-designed building with plenty of room to grow. By 2009 the inventory investment had outgrown even that building, requiring a major warehouse expansion. While this expansion more than doubled the size of the current building, a 60KW backup generator was added to keep the website up and running in the event of power outages. This is all part of the same dedication to being the most reliable supplier in the racing marketplace.

Who We Are

Although inventory is important, the real key to providing superior customer service is our dedicated and highly experienced staff. Pegasus employees collectively represent more than 200 years of racing experience including years spent competing on the track, as competition driving instructors, as professional race mechanics, and in the racing parts supply business. Most importantly, we owe a debt of gratitude to you, our valued customer, for your continuing trust and confidence in our products and service. You are the reason we're here, ready to answer your questions and to ship the parts you need. Thank you!

Your friends at Pegasus



Showroom Hours:

(Central Time)

9:00 am - 5:00 pm Monday thru Friday

8:00 am - Noon Saturday

Telephone Hours:

(Central Time)

8:00 am - 6:00 pm Monday thru Thursday (Order Line)

8:00 am - 5:00 pm Friday (Order Line)

9:00 am - 5:00 pm Monday thru Friday (Tech Line)

24 hours a day, 7 days a week (Fax Line)


We're located in Wisconsin, in the New Berlin Industrial Park, just west of Milwaukee (midway between Road America and Blackhawk Farms Raceway). You're welcome to stop by to try on items such as suits, gloves, helmets, or shoes. For best service when picking up an order, please call ahead so that we can have it ready for you!

Click here for map.


Contact Information


General Questions, Order Status, etc.:

Technical Product Questions:


Order Toll Free: 1-800-688-6946 (US & Canada)

Local/International Order Line: 1-262-317-1234

Technical Questions: 1-262-317-1200




Pegasus Auto Racing Supplies
2475 S 179th Street
New Berlin WI 53146 USA

Click here for map.


New: Take a Virtual Tour of our Showroom and Warehouse

(go through the double doors to the left of the Hawk banner to get to the warehouse)


CAGE Code: 49BK1

(Commercial And Government Entity Code)